GARM Shutdown: The Impact of X and Rumble‘s Lawsuit on Digital Advertising

GARM : Impact of X and ‘s on Advertising

by | Aug 8, 2024 | Blog, Conspiracy, Fake News, FIGHT!, Media Bias, News, Politics, Tech, Trump Derangement Syndrome

GARM Advertising Cartel Shuts Down Lawsuit: The Ripple Effect on Digital Advertising

The digital advertising landscape has seen significant upheavals, but none as sudden and dramatic as the recent shutdown of the Global Alliance for Responsible Media (GARM) advertising cartel. The shutdown came just 48 hours after a lawsuit was filed by X and Rumble, sending shockwaves through the industry. this article, we will explore the implications of this shutdown, the potential reasons behind it, and what it means for the future of digital advertising.

Understanding the GARM Advertising Cartel

What is GARM?

GARM, or the Global Alliance for Responsible Media, was an organization formed by major advertisers, media agencies, and platforms to combat harmful content online and ensure safety. It aimed to create a safer digital environment by setting industry standards for content moderation and advertising practices.

The Role of GARM in Digital Advertising

GARM played a pivotal role in shaping the digital advertising landscape by promoting responsible media practices. It worked closely with social media platforms, advertisers, and agencies to ensure that advertisements did not appear alongside harmful or inappropriate content.

The Power of an Advertising Cartel

The concept of an advertising cartel is not new, but GARM’s influence was unprecedented. As a collective of some of the biggest names in the industry, GARM had the power to dictate terms to platforms and publishers, significantly influencing how content was moderated and how advertisements were placed.

The Lawsuit That Shook GARM

X and Rumble File a Lawsuit

In a surprising turn of events, social media platforms X and Rumble filed a lawsuit GARM. The lawsuit alleged that GARM’s practices were anti-competitive and violated antitrust laws by unfairly limiting the advertising opportunities for certain platforms and creators.

Allegations of Bias and Censorship

The lawsuit brought to light accusations that GARM’s content moderation guidelines were biased and led to the censorship of certain viewpoints. X and Rumble argued that these practices were not only unfair but also stifled free speech and innovation in the digital space.

The Legal Grounds of the Lawsuit

The legal grounds for the lawsuit were rooted in antitrust laws, which are designed to prevent monopolistic practices and promote fair competition. X and Rumble argued that GARM’s practices amounted to a form of collusion, where the biggest players in the industry conspired to control the market to their advantage.

The Immediate Aftermath

GARM’s Sudden Shutdown

Just 48 hours after the lawsuit was filed, GARM announced its shutdown. This abrupt decision left many in the industry stunned and raised questions about the organization’s internal workings and the strength of the allegations against it.

The Reactions from the Industry

The shutdown of GARM was met with a mix of reactions. Some industry players expressed relief, viewing GARM’s collapse as a victory for free speech and fair competition. Others, however, were concerned about the vacuum left by GARM’s absence and what it could mean for brand safety and content moderation moving forward.

Impact on Advertisers and Platforms

Advertisers and platforms are now facing a period of uncertainty. GARM’s standards and guidelines had provided a framework for ensuring that were placed in a safe environment. Without this framework, brands and platforms may struggle to navigate the complex and ever-changing digital landscape.

The Broader Implications

What Does This Mean for Brand Safety?

Brand safety has always been a priority for advertisers, and GARM played a crucial role in maintaining it. With GARM gone, there are that the standards for what constitutes a safe environment may become less consistent, leading to potential risks for brands.

The Future of Content Moderation

Content moderation is area that could be significantly impacted by GARM’s shutdown. GARM’s guidelines were widely adopted by platforms, but without a centralized authority, there may be a lack of uniformity in how content is moderated across different platforms.

The Role of Regulation

In the wake of GARM’s shutdown, there is likely to be increased scrutiny from government regulators. There may be calls for more stringent regulations to ensure that digital platforms maintain high standards of content moderation and brand safety without the influence of an advertising cartel.

The Potential for New Alliances

The Rise of New Industry Groups

The collapse of GARM could lead to the formation of new industry groups focused on responsible media practices. These new alliances may take a different approach, emphasizing transparency, fairness, and inclusivity in their guidelines and practices.

Opportunities for Smaller Platforms

The shutdown of GARM could also present new opportunities for smaller platforms. Without the dominance of a large cartel, smaller platforms may have a better chance to compete and attract advertisers are looking for alternative options.

The Importance of Innovation

Innovation will be key in the post-GARM landscape. Platforms that can develop new and effective ways to ensure brand safety and content moderation without relying on a centralized authority will likely thrive in this new environment.

Conclusion

The shutdown of the GARM advertising cartel marks a significant moment in the history of digital advertising. While it brings challenges, particularly in terms of brand safety and content moderation, it also opens up new opportunities for innovation and fair competition. As the industry adapts to this new reality, it will be crucial for advertisers, platforms, and regulators to work together to create a digital environment that is both safe and competitive.

FAQs

What was GARM?

GARM, or the Global Alliance for Responsible Media, was an organization that aimed to promote responsible media practices by setting standards for content moderation and advertising.

Why did GARM shut down?

GARM shut down just 48 hours after a lawsuit was filed by X and Rumble, which alleged that GARM’s practices were anti-competitive and violated antitrust laws.

What are the implications of GARM’s shutdown?

The shutdown of GARM could lead to challenges in maintaining brand safety and consistent content moderation standards. It also presents new opportunities for smaller platforms and innovation in the industry.

How will this affect digital advertising?

The digital advertising landscape is likely to see increased uncertainty and competition. Advertisers and platforms may need to find new ways to ensure brand safety and navigate content moderation.

What can we expect in the future?

We can expect to see new industry groups forming, increased government regulation, and a greater emphasis on innovation in digital advertising practices.

Written By Wiretap

Gab calls on and to be Banned from App Stores following Capitol Riot

by | Jan 14, 2021 | Blog, Conspiracy, Featured, Media Bias, Tech

Federal law enforcement today advised the AP that was significant activity on Twitter directed towards the organization of the Capitol Hill riots.

This is something I’ve highlighted for years. Radicals, extremists, and terrorists have always been able to roam Facebook and Twitter freely. A few years ago, they finally started working to remove ISIS accounts. However, death threats against conservatives or hunters are often allowed to stay up. I’ve highlighted personal experiences with this many times over the years.

If Apple and Google want to take Parler down because of what happened at the Capital, they have to take Facebook and Twitter down too. Both failed to remove Capital organizers for weeks. Both failed to remove thousands of violent threats. Both failed to remove racist posts. Far more violations happen on Facebook and Twitter, and for much longer periods of time, than on Parler. Therefore, they must be taken down if the attack on Parler was actually about what they claimed.

The Washington Post reported a mountain of evidence was discovered of the organization the happened on Facebook for the January 6th protests. Facebook’s Chief Operation Officer, Sharyl Sandberg, deflected the blame to………..you guessed : Gab.

First, they came for Gab. Now they come for everyone else. Gab has a large and vibrant left-wing community. They aren’t ‘alt-right’ or a ‘right-wing’ platform the least.

From WaPo:

In the days leading up to last week’s march on the Capitol, supporters of President Trump promoted it extensively on Facebook and Facebook-owned Instagram and used the services to organize bus trips to Washington. More than 100,000 users posted hashtags affiliated with the movement prompted by baseless claims of election fraud, including #StopTheSteal and #FightForTrump.

The details, emerging from researchers who have combed the service in recent days, shed new on how Facebook services were used to bring attention to and boost attendance at the rally, which turned violent when a pro-Trump mob stormed the Capitol while Congress was in session. The attack resulted in the death of a Capitol Police officer and four other .

Facebook chief operating officer Sheryl Sandberg has sought to deflect blame, noting the role of smaller, right-leaning services such as Parler and Gab.

“I think these events were largely organized on platforms that don’t have our abilities to stop hate, don’t have our standards and don’t have our transparency,” Sandberg said in an interview Monday that was live-streamed by Reuters.

Riiiiight.

The far bigger platform with far more users who was used far more than Parler and Gab SHOULDN’T be held to the same standards as Parler and Gab because they do remove posts sometimes. Well, so do the other platforms. Posting illegal activity is a violation of everyone’s terms of services and aren’t permitted or allowed in any capacity. Actually, Sandberg’s deflection of blame is really an indictment of Facebook.

When she says Parler and Gab a ‘smaller’ and ‘don’t have our abilities to stop hate’ she’s admitting that Facebook failed even though they are far more capable than the other two. If Facebook can’t possibly prevent this content, how are Parler and Gab expected to given their small size and lack of abilities to stop it?

The legacy press, such as the New York Times, and activist groups such as the Anti-Defamation League, each also blamed two challenger sites – Gab and Parler – rather than the big sites like Twitter and Facebook where rioters actually planned their activities.

The reality of app store bans is and always has been that Big Tech moderation policies are selectively applied. Big Tech responds not to reality but to the demands of far-left activists who clog the proverbial phone lines of Apple and every time a handful of offensive or illegal posts appears on our sites, while ignoring when hundreds of thousands of illegal or offensive posts appears on theirs.

We are documenting millions of illegal posts in our Liberal Hate Machine project which shows just how much hatred and bile is spewed on Twitter, one of our most major competitors. We have been collecting and analyzing over 100 million tweets in the replies section of President Trump’s Twitter account for a year. We applied sentiment analysis to detect violent and hateful replies. Wait until you see we found.

Source: Gab calls on Facebook and Twitter to be Banned from App Stores following Capitol Riot

Twitter and Facebook both have huge contracts with Amazon. Facebook has a data deal with Amazon that they kept secret. Twitter uses the same AWS services that Parler used. Yet Amazon hasn’t taken Twitter off the internet for far more violations over a longer period of time than Parler. Why? Probably money. A bigger customer of Amazon asks them to remove the competition and stop the bleeding from the mass exodus away from Twitter and Facebook. Amazon complies with its bigger customer’s requests.

It’s a tale as old as time and give more teeth to the ‘s anti-trust case.

 

Bye Twitter

by | Jan 10, 2021 | Blog, Casey's Quarantine Corner, Conspiracy, Featured, Idiocracy, Tech

As most of know, I’d previously been banned from for posting about 3D printed guns.

My company came to me while back and asked that I get back on and we went through the verification process to get my blue checkmark.

I don’t need to spend a lot of going over you already know about Twitter’s lies and double-standards.

The time has come to leave Twitter again … permanently.

They not only engage hypocritical censoring of conservatives while allowing far egregious violations by leftists, but they allow terrorism, anti-Semitism, and they allow China to promote ethnic cleansing of Uyghurs as a positive thing.

Twitter’s censorship begins and ends with their political opposition, full stop.

They can have their echo chamber to feed their derangement.

I’ve been on Parler a long time. Far longer than many of you have even known about the website. me instead of Twitter @caseythehost.

Facebook is my largest community and I have no plans to leave Facebook. However, my business will.

Trump WRONGLY Suggests Regulating Video Games Wake Of Mass Shootings

by | Aug 6, 2019 | Blog, Conspiracy, Idiocracy, Science, Tech

President Donald Trump implied his support Monday for increased regulation of video games and monitoring of the , which he suggested were catalysts for mass shootings.

Trump did not address potential legislation his 10-minute , though he said earlier on Twitter that he is looking at strengthening background checks for gun purchases.

“We must stop the glorification of violence in our ,” Trump said in his prepared remarks at the .

“This includes the gruesome and grizzly video games that are now commonplace. is too easy today for troubled youth to surround themselves with culture that celebrates violence. We must stop or substantially reduce this, and it has to begin immediately.” (RELATED: Federal Prosecutors Are Treating El Paso Shooting As Domestic Terrorism, Possible Hate Crime)

Despite Trump’s calls for regulation of video games, research on a potential link to violence is mixed. A 2015 study in the found insufficient evidence that video games lead to violence. The Atlantic noted over the weekend that numerous other studies have failed to prove a causal link between video games and shootings.

Click here to view original web page at dailycaller.com

 

Well, the research actually isn’t mixed. It’s pretty clear that violent video games don’t lead to violence.

Read THIS POST for links to tons of research proving violent video games don’t cause violence.

This study actually shows they are good for .

 

Google Takes Action Whistleblower Called Out Political Bias

by | Jul 26, 2019 | Blog, Conspiracy, Media Bias, Politics, Tech

On Wednesday, Project Veritas released video interview of a Google senior software engineer coming forward to sound alarm over the impact of political at the search engine giant. Within a few hours, Google placed the engineer on administrative leave.

“Greg Coppola, the senior Google engineer spoke to Project Veritas an on-the-record interview bias in Google and Google Search, has been placed on administrative leave,” Project Veritas reported Thursday in an update on the Coppola interview. In response to the apparent retaliatory action, Coppola has created a GoFundMe account with the goal of raising $16,000 in the expectation that he “will probably be fired” for “expressing concern that big tech is taking sides in elections.”

As The Daily Wire reported Wednesday, Coppola, a senior software engineer in the Google Assistant division, agreed to go on the record with conservative organization Project Veritas to warn the political bias he says is built into Google’s algorithms. In a statement to The Daily Wire, Project Veritas founder James O’Keefe described the moment as evidence that “the dam has broken” on the issue of Big Tech bias.

Newsbusters reports that if Coppola is indeed fired, as he expects to be, “he will be the third public victim of Google’s inherent bias toward conservative engineers.”

Click here to view original web page at www.dailywire.com

DOJ Starts Review Of Major Tech Companies Including , , Apple

by | Jul 24, 2019 | Blog, Conspiracy, Tech

After much criticism of the biggest technology firms, such as Google, Facebook, Apple and Amazon for alleged prevention of competition in fields, the Justice Department has commenced huge review.

Attorney General William Barr is spearheading the effort, which is expected to penetrate deeply into the companies’ practices than the intentions of the Federal Trade Commission. Justice Department antitrust chief Makan Delrahim stated, “Without the discipline of meaningful market-based competition, platforms may act in ways that are not responsive to consumer demands. The department’s antitrust review will explore these important issues.”

In late June, President accused media companies like Google and of attempting to “rig the election” and suggested they should be sued, saying, “I tell you what, they should be sued, because what’s happening with the — and now you see it, with that executive yesterday from Google, the hatred for the Republicans. It’s not even like, ‘Gee, let’s lean Democrat.’ The hatred! And actually, you know, I heard that all during my election. It’s hard that I won. They were swamping us with negative stuff.”

Fox host Maria Bartiromo stated, “These companies have an enormous amount of power if they can even stop the president of the free world from getting his message out.”

Click here to view original web page at www.dailywire.com